A Landing Pad for Israeli Tech Companies

 
The Program

Israel is a producer of disruptive tech innovation. Entrepreneurs from the Startup Nation know that to increase their chances of succeeding they have to think global from day 1 given the small size of Israel’s consumer market. For many startups the obvious markets to validate their products and scale-up has been the U.S. However some Israelis are already coming or considering Brazil as a potential market given the country’s immense consumer market, development of strategic sectors such as agritech and fintech and the population’s massive desire to consume and use technology. Brazil is today the third largest market for social network with more than 120 million Internet users in need of solutions from education and retail to logistics and waste management to name a few. Tapping into a new market, unfamiliar to Israeli companies such as Brazil, is surely a hard task that requires time and financial resources to do it properly. The Scaleup inBrazil program comes to bridge this gap and provide Israeli companies the methodology and tools they need to validate their product, secure customers and start operating in Brazil.

 
Benefits to Israeli Tech Companies

 The program is built in five main areas to provide great benefits to Israeli companies.

Customers
 

● Access to 50+ of the largest corporations in Brazil with resources ready to be deployed

● Access to business development services to identify and coordinate meetings with potential customers

and strategic partners

Business and Cultural Environment
 

● Support on understanding the local culture and aligning expectations in regards to customers/partners

● Access to the principal advisers on regulatory, legal, tax, human resources, banking as mentors

Market Strategy
 

● Strategic report to support market entrance

● Support on product validation and market adaptation

Funding
 

● Access to the private equity and venture capital
fund managers as well as corporations and other
strategic investors looking for innovative solutions

Support

A 6-month post program support channel through an advisory committee composed of experts in the entrepreneur’s sectors to continue providing advice and introductions to Brazilian customers, suppliers, service providers, technical experts, regulators and government officials.  

 
Partners

The program has the honor to work in partnership with some of the principal names in the innovation ecosystem of Brazil and Israel.

Sponsors

A5 is a Venture Capital firm specializing in the development of companies with innovative solutions in different areas. More than just capital, the firm invests its expertise as entrepreneurs for more than a decade. With more than 15 years of experience, A5 works closely with investees. The company is currently, direct and indirect, managing two early stage funds that have already invested in many different sectors like IoT, fintech, retail, real estate, agritech, education and health.

Institutional Partners
AgriNation png.png

AgriNation invests and actively supports Israeli innovative agritech and food tech entrepreneurs aspiring to solve the world's food security challenges. Together with entrepreneurs, smart investors and a global network they are developing an industry and ecosystem that will advance in securing food for the world. AgriNation leverages lucrative technological opportunities and diverse portfolio of Israeli agritech and food tech innovative ventures.

 
Timeline
Registrations open 
​APRIL 28
Registrations end
JUNE 2
Announcement of selected companies for Stage 1
JUNE 20
STAGE 1
Online training I begins
​JUNE 24
Online training I ends
JULY 2
Announcement of selected companies for stage 2
JULY 5
STAGE 2
Online training II begins
JULY 10
Online training II ends
​JULY 24
Immersion experience I begins  
​JULY 29
Immersion experience I ends   
AUGUST 9
Companies may stay for an extra week and join the
Innovation Summit Brasil that will take place in Florianópolis*
STAGE 3
Product Pivot begins 
​AUGUST 19
Product Pivot ends    
OCTOBER 23
STAGE 4
Proof of Concept begins
​OCTOBER 28
Proof of Concept ends
​NOVEMBER 8
STAGE 5
Post program support begins 
​NOVEMBER 11
Post program support ends  
​MAY 28, 2020
 
How it works?

Participants will be selected through an efficient and competitive application process that includes a written application, online interviews and an online pitching session to a judging committee comprised of representatives from Apex-Brasil, ABVCAP, fund managers and corporations.**

 

The program is intended for Israeli tech companies on series A or later stages that have demonstrated a track record of entrepreneurial success, international business experience, product fit to the Brazilian market, received preliminary market validation through initial sales, private sector investment (not just government funding), or industry awards or recognition. It is crucial that all companies that join the program must be willing to establish local presence, either opening a subsidiary or hiring a country manager in Brazil.

The Scaleup inBrazil program is divided into five stages.

STAGE 1

Setting the Stage | An overview of the Brazilian market

A maximum of 20 companies will be selected to join this stage of the program where they will be provided with a local market report overview of the sectors where each company operates. The report is intended to provide each company with more sector-based details on the market they are looking to enter. They will also participate in webinars that will provide an overview of the: 

1. The Brazilian business environment including details on legal and taxes issues;

2. A dialogue with Israeli tech companies already operating in the country and their feedback on experiences and lessons learned;

3. An overview of the business culture and what that means in terms of customer approach and relationship.

 
Process

APR 28

2019

Registrations open 

MAY 28

2019

Registrations end

JUNE 20

2019

Announcement of selected companies for stage 1

JUNE 24

2019

Stage 1 begins 

JULY 03

2019

Announcement of selected companies for stage 2

JULY 10

2019

Stage 2 begins 

AUG 19

2019

Stage 3 begins 

OCT 28

2019

Stage 4 begins

NOV 11

2019

MAY 28

2020

Stage 5 begins

Program ends

Apply

The registration is now closed. 

 

The program is oriented to Israeli tech companies who comply with the criteria below.

 

  • B2B companies in high tech

  • Companies with product validation in Israel and revenue

  • Interest in expanding abroad

  • Brazilian market fit

  • Availability of one of the founders to be in Brazil during the program

  • Learning openness

There is no fee or cost associated with the participation of the companies in the immersion program. The companies will only cover their travel expenses and stay during the program.