A landing pad for innovative tech companies
The Program
We are the bridge connecting you to Brazil
Tapping into a new market is a hard task that requires time and financial resources to do it properly. The ScaleUp inBrazil program comes to bridge this gap and provide international companies the methodology and tools they need to validate their product, secure customers and start operating in Brazil.
Benefits to Participants
The program is built in five main areas to provide great benefits to participating companies.
Customers
● Access to 50+ of the largest corporations in Brazil with resources ready to be deployed
● Access to business development services to identify and coordinate meetings with potential customers
and strategic partners
Market Strategy
● Strategic report to support market entrance
● Support on product validation and market adaptation
Business and Cultural Environment
● Support on understanding the local culture and aligning expectations in regards to customers/partners
● Access to the principal advisers on regulatory, legal, tax, human resources, banking as mentors
Funding
Access to the private equity and venture capital
fund managers as well as corporations and other
strategic investors looking for innovative solutions
Support
A 6-month post program support channel of the ScaleUp inBrazil team to continue providing advice and introductions to Brazilian customers, suppliers, service providers, technical experts, regulators and government officials.
Partners
The program has the honor to work in partnership with some of the major names in the innovation ecosystem of Brazil and Israel.
Designers
The Brazilian Private Equity and Venture Capital Association is a non-profit organization that represents the Brazilian PEVC industry and promotes the development of long-term investments.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.
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Israel Trade & Investment belongs to a network of more than 40 commercial offices located in major business centers around the world and is part of the Foreign Trade Department of the Israeli Ministry of Economy. They connect opportunities and develop successful cases between Israeli and Brazilian companies in various industries.
Sponsors
A5 is a Venture Capital firm specializing in the development of companies with innovative solutions in different areas. More than just capital, the firm invests its expertise as entrepreneurs for more than a decade. With more than 15 years of experience, A5 works closely with investees. The company is currently, direct and indirect, managing two early stage funds that have already invested in many different sectors like IoT, fintech, retail, real estate, agritech, education and health.
Institutional Partners
The Santa Catarina Technology Association is the main representative of innovative entrepreneurship in Santa Catarina. Its mission is to support the local ecosystem from end to end, from startups to large companies, generating connections that strengthen the technology sector in the state.
How it works?
Selective process
Participants are selected through a competitive evaluation process that includes a written application, online interviews and an online pitching session to a judging committee comprised of representatives from Apex-Brasil, ABVCAP, fund managers and corporations.**
Participants profile
The program is intended for international tech companies on series A or later stages that have demonstrated a track record of entrepreneurial success, international business experience, product fit to the Brazilian market, received preliminary market validation through initial sales, private sector investment (not just government funding), or industry awards or recognition.
It is crucial that all companies that join the program must be willing to establish local presence, either opening a subsidiary or hiring a country manager in Brazil. Companies with legal entities established in Brazil will not be able to join the program.
The Scaleup inBrazil program is divided into five stages.
Apply
The program is oriented to international tech companies who comply with the criteria below.
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Innovative B2B companies in high tech with a validated product revenue
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Interest in expanding abroad
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Brazilian market fit
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Availability of dedicated high-ranked executive to be in Brazil during the program
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Learning openness
There is no fee or cost associated with the participation of the companies in the program. The companies will only cover their travel expenses and stay during immersion phase of the program.
Timeline in Detail
Registrations open
FEBRUARY 10
Registrations end
MAY 24
(extended date)
Announcement of selected companies for Stage 1
JUNE 18
STAGE 1
Online training I begins
JUNE 25
Online training I ends
AUGUST 31
Announcement of selected companies for stage 2
SEPTEMBER 3
STAGE 2
Online training II begins
SEPTEMBER 10
Online training II ends
NOVEMBER 17
Immersion experience I begins
NOVEMBER 23
Immersion experience I ends
DECEMBER 4
STAGE 3
Product Pivot begins
DECEMBER 7
Product Pivot ends
FEBRUARY 19
STAGE 4
Proof of Concept begins Immersion experience II begins
FEBRUARY 22
Proof of Concept ends
MARCH 5
STAGE 5
Post program support begins
MARCH 8, 2021
Post program support ends
SEPTEMBER, 2021
Scaleup inBrazil 2019 Edition
Below are some highlights of the first edition of the program.
49
applications
received
20
companies selected to
stage 1
5
companies
accelerated
20
hours of
online content presented
47
hours of content presented in person
9
meetups with innovation players
126
meetings during immersions
35
POCs
5
signed
contracts
3
new employees hired in Brazil
Participating Companies (Batch 1)
Check below the 5 companies selected to participate in the ScaleUp inBrazil program:
Founded in 2012, Cybereason Services help customers better protect, detect, contain, and respond to security incidents. Their global team can augment your coverage, enhance your processes and capabilities, and uplift your company’s security posture with 24/7 monitoring, dedicated support, proactive threat hunting, and swift response to incidents whether remote or onsite.
Established in Tel Aviv on November 2014, Intervyo is an award-winning global pioneer in Human Predictive Analytics, and the only recruitment platform to offer a dynamic automated interviewing candidate experience. Intervyo enables talent acquisition professionals to recruit the right candidate for the right role whilst cutting both cost and time to hire.
SeeTree, a leading player in the agriculture tech space, was founded in August 2017 by former intelligence officers and serial entrepreneurs to bring technology disruption into the world of farming. The company is based in Tel Aviv with offices in California and Brazil, and has 40 employees including global experts in artificial intelligence and agronomy. SeeTree offers farmers an end-to-end service to manage and optimize the health and productivity of their trees.
SuperUp is an Israeli based multinational company, founded in 2015, with offices across Europe and the US. SuperUp created a white-label shopping platform for multiple retail verticals, which enables retailers to strengthen customers’ engagement and loyalty, and increase their business through mobile-centric experience and media monetization.
SysAid was founded in 2002, by Israel Lifshitz, with a vision to make the lives of IT professionals around the world easier, and to make their IT environments and IT service delivery better. The company aims to provide affordable, innovative, and intuitive ITSM solutions aligned with industry best practices, to help customers through automated business processes.
These companies were selected out of a total 20 selected to join the first stage of the program and listed below:
Cybereason
MyHeritage
NRGene
Trax
Appnext, Inc.
Intervyo
RAD
eggXYt
SysAid
See Tree
SuperUp
Scanovate
IcarbonX(Israel)
Solocate
AppendAd Ltd. (DBA FirstImpression.io)
KonnecTo
Cybint Solutions
DVision systems
Infuse Location Ltd
Multisense
The ScaleUp inBrazil Team is very appreciative of all applications and even though not all have been selected, we will continue to support them through the Israel Trade & Investment agency in Sao Paulo on their mission to do business in Brazil.